Brand

What is your experience in brand? I have consulted brand strategy for several tech companies, a political party, small businesses, and a litigation service for Aboriginal and Torres Strait Islanders. In positions as either Design Lead or Global Brand Strategist, I help businesses understand that branding is an exercise in perception building. What you have to offer only matters once you understand how to speak, how to dress, and how to make your offering relevant to your audience groups.

How do you help businesses? Today most brands are either predominantly digital or have a growing digital component.

At start-ups with less mature products, brands should always be exploring and improving. The pace of product evolution in digital spaces requires brands to be ever-evolving while adhering to their principles, values and vision.

I achieve this by ideating across all departments to create a vision and then develop brand stories, values, and a strategy. I work closely with Marketing teams to routinely elevate all brand collateral and use research to align their brand identity with positioning strategies. From an operational standpoint, I produce and manage identity assets and guidelines while educating brand across the business.